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Audiovisual design, promotion & branding for sports programmes, formats, content & brands
18 & 19 November 2010
Schweizer Fernsehen, Zurich |
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In the context of the 15th International Eyes & Ears Conference at Schweizer Fernsehen in Zurich, renowned experts responsible for the design, promotion, marketing and programming of audiovisual media will show various examples to explore the following questions: What kind of creative freedom in designing sports programmes, formats , content & brands is there? Are there specific rules in designing sports programmes, formats, content & brands? Which design, promotion and marketing strategies appeal to sports fans? What kind of audio design, composition and music is especially suitable for sports programmes, formats, content & brands? Which possibilities, challenges or problems might result from HDTV and Dolby Digital 5.1/7.1 for sports programmes, formats, content & brands? Which particular requirements for the design, promotion & branding demands the 360° context, especially with regard to the interactive distribution channels?
This event is aimed primarily at employees of media and communication companies, (post) production firms, design studios, consultancies, marketing, advertising and dialogue agencies who want to learn more about this topic. Active and ancient sportsmen, responsible of sports clubs and associations as well as protagonists in charge of general audiovisual sports marketing in the digital context are, together with pupils, students and trainees, also very welcome. |
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Thursday, 18 November 2010 |
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Welcome |
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Alex Hefter, Creative Director Schweizer Fernsehen, Zurich |
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Programme |
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Wout Nierhoff, CEO Eyes & Ears of Europe, Cologne
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Presentation |
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Sebastian Hellmann, Presenter Sky, Munich |
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SF FIFA World Cup 2010 |
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Patrick Arnecke, Head of Design Schweizer Fernsehen, Zurich |
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Alexander Marchet, Head of On-Air Promotion
Schweizer Fernsehen, Zurich |
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Cordula Gieriet, Art Director Schweizer Fernsehen, Zurich |
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Audio design, composition & music for sports programmes, formats, content & brands |
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Maximilian Kock, Professor for audio production in the Department of Media Technology and Media Production, College for Applied Sciences Amberg-Weiden |
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Women forward – football at its best… images of the FIFA Women’s World Cup 2011 in Germany |
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Frank Schneider, CEO Filmstyler Pictures, Frankfurt/Main |
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Sports trailers at Schweizer Fernsehen |
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Alexander Marchet, Head of On-Air Promotion
Schweizer Fernsehen, Zurich |
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Corporate design, on-air promotion & branding for SPORT1 |
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Stephan Persdorf, Creative Director BRANDSOME, Ismaning |
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Athlete & different sports – the essence within 10 seconds |
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Volker Bahr, Head of Post Production
Red Bull Media House, Salzburg |
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Possibilities & challenges due to HDTV for sports programmes, formats, content & brands |
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Peter Biber, CTO tv productioncenter zürich ag, Zürich |
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ZDF – the creative use of the sports promotion possibilities |
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Severine Rapp, Head of Team Sports Promotion ZDF, Mainz |
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Tom Wahl, Promotion Producer ZDF, Mainz |
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Particularities of outdoor production for sports programmes, formats, content & brands |
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Robert Adams, Chairman of the Executive Board PLAZAMEDIA Swiss, Wollerau |
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Robert Kis, Direction of Production Management PLAZAMEDIA, Ismaning |
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Philip von Senden, Direction of Production
PLAZAMEDIA, Ismaning
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Apps for sports programmes, formats, content & brands |
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Thomas Brun, Company development tv productioncenter zürich ag, Zurich |
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Final Discussion with the speakers & |
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Dirk Böhm, Director Marketing & Communications/Member of the Executive Board NBC UNIVERSAL Global Networks Germany, Munich |
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Presentation |
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Sebastian Hellmann, Presenter Sky, Munich |
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Typography in the Moving Image III
Eyes & Ears Academy
15 & 16 March 2012
Creative Solutions / ProSiebenSat.1 TV Deutschland in Unterföhring
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 Programme & Registration... |
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Winner of the Eyes & Ears
Excellence Award 2009
Florian Wieder
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Winner of the Eyes & Ears
Excellence Award 2008
Yello -
Dieter Meier & Boris Blank
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Winner of the Eyes & Ears
Excellence Award 2007
Robert Wilson
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Winner of the Eyes & Ears
Excellence Award 2006
Manfred Becker
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Winner of the Eyes & Ears
Excellence Award 2005
Peter Weibel
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Winner of the Eyes & Ears
Excellence Award 2004
Anton Corbijn
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Winner of the Eyes & Ears
Excellence Award 2003
Peter Lamont
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Winner of the Eyes & Ears
Excellence Award 2002
Hermann Vaske
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Winner of the Eyes & Ears
Excellence Award 2001
Sky Du Mont
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Winner of the Eyes & Ears
Excellence Award 2000
Martin Lambie-Nairn
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Winner of the Eyes & Ears
Excellence Award 1999
Roman Kuhn
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Winner of the Eyes & Ears
Excellence Award 1998
Oliviero Toscani
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Relaunch of the Eyes & Ears
Website by Interone Cologne
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