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Tasks, Challenges & Significance of On-Air Promotion Campaigns in the 360°Context |
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8 & 9 December 2010 at BR in Munich
In the context of this two-day event hosted by Eyes & Ears of Europe and Bayerisches Fernsehen in Munich, qualified experts from the fields of design, promotion, marketing and programming will use concrete examples to explore issues including: Corporate identity and on-air promotion – how recognisable do channel specifications have to be? The idea is what counts – is the story the only component of good promotion? Audio design and composition – how important is sound for promotion? Comprehensive, informative, entertaining – is this the only recipe for successful promotion? The image language is decisive – clear recognisability of TV stations through image choice and editing? Standard design or individual design – what is allowed, what makes sense? Recognisability through packaging – design as a quality criteria? Attractiveness is found in the unspectacular – local connectivity as USP? On-Air promotion for young and old – the problem of programme diversity. Target groups in changing times – is their image still appropriate?
This event is primarily aimed at employees of media and communication companies, (post) production firms, design studios, agencies and consultancies. Persons interested in the media, students and trainees are also very welcome. Please note that the number of participants is limited to a maximum number of 20.
The presentations will all be held in German.
Registration deadline: 3 December 2010
Any questions? Just give us a call: +49 (221) 60 60 57 10
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Wednesday, 8 December 2010 |
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Welcome |
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Uwe Kassner, Head of Coordination Marketing/Press/PR/Online & Design Representative Bayerisches Fernsehen, Munich |
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Programme & presentation |
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Wout Nierhoff, CEO Eyes & Ears of Europe, Cologne
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Introduction of the participants |
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One idea fits all – The ZDF 360° campaign ‘Die Deutschen’ |
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Sabine Ramseger-Kurz, Writer/Producer On-Air Promotion ZDF, Mainz |
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Attractiveness is found in the unspectacular – local connectivity as USP |
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Volker Jungbäck, Head of Programme Promotion Bayerisches Fernsehen, Munich |
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Californication – AXN is looking for Germany’s sexiest student |
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Bettina Hermann, Senior Product Development Manager Sony Pictures Television Deutschland Networks, Munich
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Lühr-Martin Lemkau, Head of Third Party Business Development Sky Creative Services, Unterföhring
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DW-TV – Global Ideas |
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Magdalena Metker, Deputy Head of Promotion & Design/ Network Operations DW-TV, Berlin |
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360° communication. It’s just the beginning. Strategies in changing media environment |
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Andreas Höss, Head of Graphics Red Bull Media House, Wals/Salzburg |
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Thursday, 9 December 2010 |
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SF FIFA WM 2010 |
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Alexander Marchet, Head of On-Air Promotion Schweizer Fernsehen, Zurich |
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Setting themes – Integrated Programme Campaigns for RTL |
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Björn Klimek, Creative Director Promotion/Advertising RTL CREATION, Cologne |
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Audio design & composition – how important is sound for promotion? |
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Anselm C. Kreuzer, Freelance Composer & Musicologist, Cologne |
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Do you see it, too? Sci Fi becomes Syfy |
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Elmar Krick, Head of On-Air NBC UNIVERSAL Global Networks Deutschland, Munich |
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Winner of the Eyes & Ears
Excellence Award 2010
Michel Comte
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Winner of the Eyes & Ears
Excellence Award 2009
Florian Wieder
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Winner of the Eyes & Ears
Excellence Award 2008
Yello -
Dieter Meier & Boris Blank
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Winner of the Eyes & Ears
Excellence Award 2007
Robert Wilson
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Winner of the Eyes & Ears
Excellence Award 2006
Manfred Becker
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Winner of the Eyes & Ears
Excellence Award 2005
Peter Weibel
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Winner of the Eyes & Ears
Excellence Award 2004
Anton Corbijn
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Winner of the Eyes & Ears
Excellence Award 2003
Peter Lamont
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Winner of the Eyes & Ears
Excellence Award 2002
Hermann Vaske
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Winner of the Eyes & Ears
Excellence Award 2001
Sky Du Mont
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Winner of the Eyes & Ears
Excellence Award 2000
Martin Lambie-Nairn
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Winner of the Eyes & Ears
Excellence Award 1999
Roman Kuhn
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Winner of the Eyes & Ears
Excellence Award 1998
Oliviero Toscani
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Relaunch of the Eyes & Ears
Website by Interone Cologne
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