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Innovation or cliché? - Latitude in designing seasonal campaigns |
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13 & 14 November 2008 at RTL CREATION in Cologne
During this two-day event organised by Eyes & Ears of Europe and RTL CREATION in Cologne, renowned experts responsible in the areas of promotion, communications and design will use concrete examples to explore the following questions: What significance do seasonal campaigns have for the channel brand? Which communicative focus do seasonal campaigns have beyond a purely content-seasonal reference? How do seasonal campaigns function in terms of specifically addressing and involving the viewer? What significance does the seasonal claim have regarding conclusions made about the umbrella brand?
This event is aimed primarily at employees of media and communication companies, (post) production firms, design studios, consultancies, marketing, advertising and dialogue agencies who want to learn more about this topic. Students and trainees are also very welcome. Please note that the number of participants is limited to a maximum number of 20.
The presentations will all be held in German.
Registration deadline: 7 November 2008
Any questions? Just give us a call: +49 (221) 60 60 57 10
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Thursday, 13 November 2008 |
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Welcome address |
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Björn Klimek, Creative Director of Promotion/Advertising RTL CREATION, Cologne |
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Programme & presentation |
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Wout Nierhoff, CEO Eyes & Ears of Europe, Cologne
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Introduction of the participants |
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The seasonal campaign with communicative reference to the brand RTL |
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Björn Klimek, Creative Director of Promotion/ Advertising, RTL CREATION, Cologne |
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Pro & Contra of seasonal campaigns |
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Alexander Marchet, Head of On-Air Promotion SF, Zurich
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Spring, summer, autumn & winter – The annual déjà-vu |
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Martin Rothmayer, Head of On-Air Promotion ORF, Vienna
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Twelve-month peak season |
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Ina Kammer, Art Director CREATION CLUB, Unterföhring
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Reasons & effect of seasonal campaigns for off-air promotion |
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Dirk Lüninghake, Senior Product Manager for Marketing VOX, Cologne
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Reunions are fun? The seasonal campaign in the tension field between routine & innovation |
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Susanne Mikulski, Copywriter RTL CREATION, Cologne
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As in every year – Seasonal campaigns in WDR Fernsehen |
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Karin Sarholz, Head of Presentation / Programme Design, WDR Fernsehen, Cologne
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Michael Worringen, Deputy head of programme design WDR Fernsehen, Cologne |
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Seasonal campaigns as image building for the channel brand |
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Stefan Mays, Head of On-Air Communication SUPER RTL, Cologne
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Sabine Eberwein, Managing Director eberweinpardeike, Cologne |
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Ringing the bell – musical conventions in seasonal campaigns |
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Anselm C. Kreuzer, Freelance Composer & Musicologist, Cologne
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Typography in the Moving Image III
Eyes & Ears Academy
15 & 16 March 2012
Creative Solutions / ProSiebenSat.1 TV Deutschland in Unterföhring
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 Programme & Registration... |
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Winner of the Eyes & Ears
Excellence Award 2009
Florian Wieder
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Winner of the Eyes & Ears
Excellence Award 2008
Yello -
Dieter Meier & Boris Blank
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Winner of the Eyes & Ears
Excellence Award 2007
Robert Wilson
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Winner of the Eyes & Ears
Excellence Award 2006
Manfred Becker
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Winner of the Eyes & Ears
Excellence Award 2005
Peter Weibel
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Winner of the Eyes & Ears
Excellence Award 2004
Anton Corbijn
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Winner of the Eyes & Ears
Excellence Award 2003
Peter Lamont
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Winner of the Eyes & Ears
Excellence Award 2002
Hermann Vaske
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Winner of the Eyes & Ears
Excellence Award 2001
Sky Du Mont
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Winner of the Eyes & Ears
Excellence Award 2000
Martin Lambie-Nairn
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Winner of the Eyes & Ears
Excellence Award 1999
Roman Kuhn
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Winner of the Eyes & Ears
Excellence Award 1998
Oliviero Toscani
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Relaunch of the Eyes & Ears
Website by Interone Cologne
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