Registration

	Status quo & perspectives of media planning & trailer scheduling in the multi-channel context
	16 & 17 November 2006 at ProSieben Television in Munich During this two-day event organised by Eyes & Ears of Europe and ProSieben Television in Munich the speakers will particularly deal with the following questions: What kind of tools does an optimal media planning and trailer scheduling require? How should the optimal media planning and trailer scheduling be organised? How does an optimal media mix for small, middle and big campaigns look like? Is there any conflict of aims between media planning/trailer scheduling on the one hand and creation on the other? How are priorities with regard to communication goals set? What formats should rather be supported: The 'big and strong ones' or the 'small and weak ones'? Or should decisions on this matter be made with regard to completely different criteria? Is cross-promotion a guarantee for more efficiency? What criteria are preferred in order to measure the success of self promotion? This event is primarily aimed at employees of media and communication companies, (post) production firms, design studios, agencies and consulting firms. Students and trainees are also very welcome. Please note that the number of participants is limited to a maximum of 25. The presentations will be held in German. Registration deadline: 10 November 2006 Questions? Call us: +49 (221) 60 60 57 10

16 November 2006

Programme

			Time			Topic			Speaker
			11.30			Welcoming Programme & presentation			Malte Hildebrandt Wout Nierhoff
			11.45			Introduction of the participants
			12.00			Media planning at ProSieben - Ingredients for a successful on-air look			Aristidis Thomas Daniel Müller
			12.45			Discussion
			13.00			Lunch break
			14.15			Tasks & methods of trailer scheduling at ARTE			Birgit Gabriel
			15.00			Discusssion
			15.15			Break
			15.30			Media-/on-air promotion planning for Super RTL's programme brands			Guido Kurz Dr. Philipp Riehm
			16.15			Discussion
			16.30			Break
			16.45			Trailer scheduling for special interest programmes: What can you do if you are David amongst lots of Goliaths?			Matthias Link Andreas Nisiropoulos
			17.30			Discussion
			18.00			End of the first day

17 November 2006

Programme

			Time			Topic			Speaker
			9.15			Get together
			9.45			More efficiency by means of cross-promotion?			Volker Jungbäck
			10.30			Discussion
			10.45			Break
			11.00			'Shut up Fury' - Promotion planning for the World Equestrian Games 2006			Lars Eberhardt Peter Jakobs
			11.45			Discussion
			12.00			Lunch break
			13.15			Performance measurement for the self promotion of ZDF			Astrid Kämmerer Dr. Ulla Dehm
			14.00			Discussion
			14.15			Break
			14.30			The significance of emotional perception & memory when adressing the audience			Mag. Wolfgang Höfer
			15.15			Final discussion
			15.45			Evaluation
			16.30			End of the event

	Programme
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