Registration

	Audio Production for AV Media
	11 & 12 March 2010 at Brandsome in Ismaning "The moment of creation is not necessarily the moment of judgment, since this may inhibit the adventure of discovering really new sounds," says sound designer David Sonnenschein. Still, what is behind aural design and production in the audio-visual field? Which technical instruments and creative options are used to produce today's audio tracks? What do you have to take into account during the conception of audio design? Good audio-visual productions captivate the audience not only with their imagery but also with a sophisticated mix of music, sounds and language. Because the overall effect of the audio-visual experience is more than the pure addition of image and sound. The whole is more than the sum of its parts. This two-day event organized by Eyes & Ears of Europe and Brandsome offers an overview of the basics of hearing, as well as the acoustics of hearing and psychoacoustics. Furthermore, the techniques of audio design, including practical demonstrations of shapes of sounds, will be presented. Beyond that, historical and conceptual sound design in audio visual media will take center stage in this event. This event is aimed primarily at employees of media and communication companies, (post) production firms, design studios, consultancies, marketing, advertising and dialogue agencies who want to learn more about this topic. Students and trainees are also very welcome. Please note that the number of participants is limited to a maximum number of 20. The presentations will all be held in German. Registration deadline: 5 March 2010 Any questions? Just give us a call: +49 (221) 60 60 57 10

	Speaker
		Maximilian Kock, professor for audio production in the Department of Media Technology and Media Production, College for Applied Sciences Amberg-Weiden
		Born in 1965 in Karlsruhe. Studied audio engineering and image technology in Dusseldorf (qualified engineer). Worked as a sound engineer at Deutschlandfunk Radio in Cologne, Radio NRW in Oberhausen and as a video editor for music videos in the Rockamerica Studios in New York City. From 1994 to 2001, head of the music editorial staff /audio design at ProSieben. From 2001 to 2008, executive producer for audio design at ProSiebenSat.1Produktion in Unterföhring. Since 1 December 2008, professor for audio production in the Department of Media Technology and Media Production at the College for Applied Sciences in Amberg-Weiden (HAW).

11 March 2010

Programme

			Time			Topic			Speaker
			11.00			Welcome Address			Stephan Persdorf Tillmann Stracke
						Programme & presentation			Wout Nierhoff
			11.15			Introduction of the participants
			11.30			The human ear, a phenomenal sense organ
			12.15			Break
			12.30			Hearing phenomenon I – Hearing and evaluating: When does a punch sound effective?
			13.15			Lunch break
			14.15			Hear phenomenon II – Do you hear correctly? Hearing and Remembering: A complex connection
			15.00			Break
			15.30			Audio production I – What do we hear? The difference between music, language and sound
			16.15			Break
			16.45			Audio production II – What happens with the sound around us? Acoustics for audiophiles
			17.30			Break
			18.00			Audio production III – The most important shapers of sound: From the compressor to the room simulator
			18.45			End of day one

12 March 2010

Programme

			Time			Topic			Speaker
			9.00			Get together
			9.30			Audio production IV – The creative process of sound design. How are new sounds produced?
			10.30			Break
			11.00			Sound design for film – Why do scenes affect us? An acoustic analysis
			12.30			Lunch break
			13.30			Sound design I – Music, the emotional component of sound design
			15.00			Break
			15.30			Sound design II – Sound and language, the real components of sound design
			17.00			Summary & evaluation
			17.30			End of the event

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