Registration

	Strategic Planning
	15 & 16 May 2008 at Red Bee Media in London Strategic Planning is a discipline that helps brands communicate more effectively. By researching the brand, understanding the audience and its behaviour along with the competitive environment a more effective creative brief can be produced. This brief defines all creative output to ensure it is more relevant to the target audience and distinctive from the competition and much more motivating. This two-day event is organized by Eyes & Ears of Europe and Red Bee Media and aims to give an introduction to strategic planning: what it is and when to use it. It is based on real and recent case studies and takes a practical approach so that delegates learn through practice as well as theory. The workshop will be held by renowned planners from Red Bee who have helped develop and create many successful broadcast brands. It will be centred on the following questions: How can a channel brand increase its share just with a new name, new positioning and new identity? How can a channel brand be reinvented to appeal to a new target group? How can a TV channel be repositioned and rebranded with a new identity, website, channel presenter and on screen communications strategy? This event is primarily aimed at employees of media and communication companies, (post) production firms, design studios, agencies and consultancies. Persons interested in the media, students and trainees are also very welcome. Please note that the number of participants is limited to maximum number of 16. The presentations will all be held in English. Registration deadline: 9 May 2008 Any questions? Just give us a call: +49 (221) 60 60 57 10

15 May 2008

Programme

			Time			Topic			Speaker
			11.30			Welcome			Clare Philipps Jeff Conrad Wout Nierhoff
			11.45			Introduction of the participants
			12.00			Dave – Case study I
			12.45			Dave – The impact of strategic planning
			13.30			Lunch break
			14.30			Six Nations Campaign – Case study II
			15.15			Six Nations Campaign – The impact of strategic planning
			16.00			Break
			16.30			CBBC – Case study III
			17.15 Uhr			CBBC – The impact of strategic planning
			18.00			End of the first day
			20.00			Eyes & Ears Get together in Soho

16 May 2008

Programme

			Time			Topic			Speaker
			9.30			Get together
			10.00			Life on Mars Campaign – Case study IV
			10.45			Life on Mars Campaign – The impact of strategic planning
			11.30			Break
			12.00			BBC Three – Case study V
			12.45			Lunch break
			14.00			Guided Tour through Red Bee Media
			15.00			BBC Three – The impact of strategic planning
			15.45			Discussion
			16.15			Evaluation
			16.45			End of the event

	Programme
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