Registration

	Typography in the Moving Image I
	24 & 25 March at HAWK Hildesheim Typographic design is a key discipline in connection with the creation and implementation of design, promotion and brand communication measures for the audiovisual media film & television. Moving image media offer very different opportunities to implement fonts than, for instance, print products do: they range from a neutral appropriate use of type to an opulent, or even monumental, typographic design. Typography can impressively take shape in the flow of high-frequency images. This gives us sufficient reason to look into the history and current state of things as well as into the perspectives of this significant creative discipline with a focus on the audiovisual media. This event is aimed primarily at employees of media and communication companies, (post) production firms, design studios, consultancies, marketing, advertising and dialogue agencies who want to learn more about this topic. Students and trainees are also very welcome. Please note that the number of participants is limited to a maximum number of 20. The presentations will all be held in German. Registration deadline: 28 May 2010 Any questions? Just give us a call: +49 (221) 60 60 57 10

	Speaker
		Ralf Lobeck, Creative Director, Cologne
		Born in 1965 in Gladbeck. Studied Visual Communications and Graphic Design from 1986 to 1991 at the University of Applied Sciences in Düsseldorf and at the University of California in Los Angeles (Degree). TV designer at WDR in Cologne and Düsseldorf. Employed at RTL from 1991 to 2009, initially as TV designer, later head of department. Most recently senior art director at RTL CREATION. 2009/10 creative director at Bruce Dunlop Associates in Munich. Since March 2010 working as self-employed creative director. Special teaching post in the field of typography at University of Applied Sciences in Düsseldorf and at Bergische Universität in Wuppertal. Regular workshops at the Filmakademie Baden-Württemberg in Ludwigsburg and at the ifs internationale filmschule köln. Lectures at the Typo Berlin, at the Forum Typographie, at Eyes & Ears of Europe and at numerous national and international colleges. Various national and international awards.

24 March 2011

Programme

			Time			Topic			Speaker
			11.30			Welcome Address			Prof. Eckhard Westermeier
						Programme & presentation			Wout Nierhoff
			11.45			Introduction of the participants
			12.00			Rewind: The beginning of typography in the context of film & TV
			12.30			Saul Bass: Reduced to the max…
			13.00			Lunch break
			14.00			Pop Art, Psychedelic & Beat-Type
			15.00			Break
			15.30			Between 2D- & 3D-Type: Corporate Design for TV
			18.00			Discussion & summary
			18.30			End of day one

25 March 2011

Programme

			Time			Topic			Speaker
			9.00			Get together
			9.30			Tease me trendy! Typography in film lead-ins I
			10.30			Break
			10.45			Tease me trendy! Typography in film lead-ins II
			12.30			Lunch break
			13.30			Listen up! Typography in music videos
			15.00			Summary & evaluation
			15.30			End of the event

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