Registration

	BrandManagement for media companies
	23 & 24 March 2006 at ProSieben Television in Munich The branding of media products is playing a more and more central role in the differentiated media landscape. The peculiarity of media products must be respected when transferring the marketing idea to them: the development and realisation of media products is not normally in the hands of the marketing management. The company's positioning as a brand, the development and marketing of its respective programme and content brands, as well as its differentiation from competitors require new organisational structures within brand management. The success of cross media brand management and of the marketing of its contents throughout all platforms depends not least on the strategic organisation of the umbrella brand and subbrands communication. The complex relations resulting from this make high demands on brand management. During this two-day event organised by Eyes & Ears of Europe and ProSieben Television in Munich, renowned experts of the marketing design field will discuss for this reason the following questions by using specific examples: What for a relevance does brand management have for the success of media companies? How is the relationship between umbrella brand and programme brand communication? To what extent is brand communication crucial for the success of a media company's programme and content? And what are the challenges for brand communication within the cross media environment? This event is primarily aimed at employees of media and communication companies, design studios, (post) production houses, agencies and consultancies. Students and trainees are also very welcome. Please note that the number of participants is limited to a maximum of 25. Registration deadline: 17 March 2006 The seminar language will be German Any questions? Just give us a call: +49 (221) 454 3511

23 March 2006

Programme

			Time			Topic			Speaker
			11.30			Welcome Programme & Presentation			Malte Hildebrandt Wout Nierhoff
			11.45			Introduction of the participants
			12.00			WE LOVE - From station's claim to lifestyle brand			Andreas Dürr
			12.45			Discussion
			13.00			Lunch break
			14.15			Premiere: Own brand & partner brands on the subscription TV-platform			Zeljko Karajica
			15.00			Discusssion
			15.15			Break
			15.30			The brand identity model: Theory & practice			Paul Awe
			16.15			Discussion
			16.30			Break
			16.45			Music composition & audio design as a part of brand management			Anselm C. Kreuzer
			17.30			Discussion
			17.45			Break
			18.00			Bayer Material Science - Audiovisual brand management between strategy & creativity			Wolf Derek Ehrhardt
			18.45			Discussion
	19.00		End of the first day

24 March 2006

Programme

			Time			Topic			Speaker
			9.00			Get together
			9.30			BR & DVB-T - A new way of distribution, a part of brand management			Volker Jungbäck
			10.15			Discussion
			10.30			Break
			10.45			Requirements to brand management for a successful media based customer dialog			Martina Marzahn Stefan Wolters
			11.30			Discussion
			11.45			Break
			12.00			Super RTL - From a children's television to a cross media brand			Matthias Kappeler
			12.45			Discussion
			13.00			Lunch break
			14.00			The importance of brand management for media companies in the case of VOX			Dirk Lüninghake
			14.45			Discussion
			15.00			Break
			15.15			Brand values & creation - The "Star Force" campaign for ProSieben			Markan Karajica
			16.00			Final discussion
			16.30			Evaluation
	17.00		End of the event

	Programme
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