Registration

	Strategic design management for complex media brands
	23 & 24 February 2006 at Discovery Networks Europe in London We are in the middle of the transition from the traditional broadcast paradigm to complex media brands. Feeding this complexity are the different dimensions in production, distribution and reception of media-based information, entertainment, education and service products in the digital environment. This complexity may, for example, result from the distribution of several channels or channel-like media services from one company via one form of distribution channel. It can then be increased by the usage of cross-media possibilities. Further, another feed of complexity may result from the interactive options a media brand provides as an integral part of the broadcast service or via internet and/or mobile. The more complex a media brand becomes, the more important it is to have a respective audiovisual design management within a strategic framework. During this two day event by Eyes & Ears of Europe and Discovery Networks Europe in London renowned experts in branding, production and design will discuss the following questions by using specific examples. How will multi-platform products be integrated using TV, film, radio, internet, mobile, games, print and event? What demands does the growing complexity of media brands pose on the strategic design management? How can these new challenges be solved through organisational measures? In short, are we prepared for the future requirements of competing amongst complex media brands? This event is primarily aimed at employees of media and communication companies, design studios, (post) production houses, ad agencies and consultancies. Students and trainees are also very welcome. Please note that the number of participants is limited to a maximum of 30. The presentations will be held in English. Registration deadline: 17 February 2006 Any questions? Just give us a call: +49 (221) 454 3511

23 February 2006

Programme

			Time			Topic			Speaker
			11.00			Welcome			Maurizio Vitale James Gilbey Manfred Becker
						Presentation			Lars Wagner
			11.20			Introduction of the participants
			11.45			The re-packaging of the Discovery Channel			Maurizio Vitale James Gilbey
			12.30			Discussion
			12.45			Lunch Break
			14.00			Hand in hand - Station & programme design of the DSF			Esther Probst Paul Awe
			14.45			Discussion & break
			15.15			From passion to strategy - The history of the RTL on-air design			Manfred Becker
			16.00			Discussion & break
			16.30			From operations to strategy - Design management as a consulting service			Ulli Krieg
			17.15			Discussion
			17.30			End of the first day
			19.30			Eyes & Ears Executive Club

24 February 2006

Programme

			Time			Topic			Speaker
			9.00			Get together
			9.15			The "I am History"-Brand of Discovery Geschichte			Lars Wagner
			10.00			Discussion & break
			10.30			NBC Universal - Integrating free & pay TV services			Barbara Simon
			11.15			Discussion & break
			11.45			Heritage & Strategy - The new branding of SF Schweizer Fernsehen			Alex Hefter
			12.30			Discussion
			12.45			Lunch break
			14.00			Audio design & composition for complex media brands			Anselm C. Kreuzer
			14.45			Discussion & break
			15.15			Strategic planning and/or gutt feeling in network branding & programme design			Gustav Lohrmann Michael Huber
			16.00			Final discussion
			16.30			Evaluation
			17.00			End of the event

	Programme
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