Registration

	Design, Promotion & Brand Communication for Sports Programmes
	15 & 16 March 2007 at CREATION CLUB in Unterföhring In the context of this two-day event organised by Eyes & Ears of Europe and CREATION CLUB in Unterföhring, renowned experts in the fields of marketing, promotion and design will discuss the following questions by using specific examples: Does sports design have its own rules? What are the challenges posed by HDTV? Are promotion strategies for a sports programme different from others? How can the abundance of sports information be communicated in both an understandable and visually attractive way? What are the design, promotion & branding requirements for sports programmes in the multi-channel context? This event is primarily aimed at employees of media and communication companies, (post) production firms, design studios, consultancies, marketing, advertising and dialogue agencies, who want to learn more about these topics. Persons interested in the media, students and trainees are also very welcome. Please note that the number of participants is limited to a maximum number of 25. The presentations will be held in German. Registration deadline: 9 March 2007 Any questions? Just give us a call: +49 (221) 606057 10

15 March 2007

Programme

			Time			Topic			Speaker
			11.30			Welcome address Programme & presentation			Zeljko Karajica Wout Nierhoff
			11.45			Introduction of the participants
			12.00			Premiere: Packaging & Promotion for First-Class Sports			Zeljko Karajica
			12.45			Discussion
			13.00			Lunch break
			14.00			The Perfect Moment - ZDFsport design			Olaf Repovs Christiane Jähnel
			14.45			Discusssion
			15.00			Break
			15.15			For Love of the Game: Arena			Michael Engelhardt
			16.00			Discussion
			16.15			Break
			16.30			'Let's get ready to rumble' - Boxing on RTL			Susanne Mikulski Heiko Theuerkauf
			17.15			Discussion
			17.30			End of Day 1

16 March 2007

Programme

			Time			Topic			Speaker
			9.00			Get together
			9.30			Branding, Promotion & Design within a Sports Context			Christoph Braeuker
			10.15			Discussion
			10.30			Break
			10.45			Sports Production for IPTV & Mobile TV - Challenges & Solutions			Robert Zeithammel
			11.30			Discussion
			11.45			Break
			12.00			IPTV/Broadband TV: Red Bull Air Race			Zeljko Karajica
			12.45			Discussion
			13.00			Lunch break
			14.00			Online TV & IPTV from an Advertiser's POV			Christoph Mecke
			14.45			Final discussion
			15.15			Evaluation
			15.45			End of the event

	Programme
	pdf download